Artist's Guide To Successful Art Fairs
Artist's Guide To Successful Art Fairs
Hi,
I am often asked by artists what it is like to exhibit at an art fair, how much it costs, and about the pros and cons of representing my own work.
In this resource I distill my experince to help you speed ahead and get the most from exhibiting your art.
Who this resource is for …
You have thought about exhibiting at an art fair or open studio event but aren’t sure where to start.
You have been selling your artworks for a while and want to branch out to new events.
This is your first foray into exhibiting your work and you want to make the most of the opportunity.
You’re not sure whether you’re ready to exhibit and would like to understand more about what is involved before taking the plunge.
Whether you’re a seasoned artist or are new to exhibiting, this guide will help you feel prepared and ready to make the most of each opportunity.
What’s included:
The 16 page downloadable guide has been reviewed and improved with contributions from 15 artists exhibiting today.
It includes:
Introduction - a little about me and my experience of exhibiting.
Choosing the right art event for you.
The different types of events at which artists represent their own work, including gallery-oriented and artist-oriented art fairs, open studios, art trails, pop-up events, open calls and collaborations.
The relative cost of each and what you can expect for your money.
Countdown timeline - what you need to do 6 - 12 months in advance, 3 months ahead, 3 weeks before, with 1 week to go, on the day and during the fair.
Advice on how to hang your stand to capture interest.
Tips for engaging visitors.
Equipment checklist - absolutely everything you’ll need to pack.
Event review.
Top tips from fellow artists.
Further reading and resources.
What artists have said:
“This is a really comprehensive guide - I wish I’d had something like it when I started! Andy Walker
“I wish I’d had this before I exhibited for the first time!” Rachael Johnson
“Nancy’s guide is invaluable—whether you're booking your first art fair or a seasoned pro needing a smart refresher on how to get the best return on your time, money, and effort.” Samantha Barnes
“Nancy really helped me the first time I did an art fair. She knows from experience what it takes and it’s great that she has written her advice so everyone can benefit”. Monica Cuellar
“It is a really comprehensive guide which I will refer back to. It's reassuring to see that she advises some of the things I do, particularly around hanging - it makes me think I haven't gone mad!” Mike Cole
“Nancy’s insights hit home—whether you're a first-timer or an old-timer, she explains how to make every fair count.” David Smith
“It is very thorough, practical and succinct. It helped me understand the difference between the types of art events and what to expect from each.” Jenny Urqhuart
“The level of detail is spot on, practical, covers all the key areas, super digestible and will help artists feel less scared of the unknown!” Sally Coulden
As an professional artist, I now enjoy interacting with customers directly at face-to-face events, but that wasn’t always the case!
For years I have exhibited at art fairs, art trails, pop-up exhibitions and collaborative events with other artists and I’ve learned what does and doesn’t work! Skip ahead and avoid many of the pitfalls and rookie mistakes by downloading this easy-to-follow guide.
This resource covers all events at which artists represent their own work - it includes all types of art fairs plus open studios, art trails, pop-up exhibitions, open calls and artist collective events.
This resource will help if you are:
Deciding whether to exhibit your work in person
What type of art event is right for you and your artworks
Thinking ahout how to present your work in a professional manner
Are unsure how to interact with customers face-to-face
Want practical advice about transporting work safely and how to hang your stand for maximum impact
Plus lots, lots more!